Strategic Planning

Presentation – Given at Sales kickoff explaining my/my team’s new role and function at ABB.

Budgeting Template – I designed this several years ago and reuse it. It’s very granular and customizable.

Campaign Planning – My global launch plan for Verifone’s VeriShield Protect Platform

Speaker Program – My launch plan for the new Verifone Speaker Program.

Global Marcoms Responsibility Matrix – An executive-level slide for presenting my fully built-out Global Communications program at Verifone.

Analyst Relations – My ranking of AR firms when building the Analyst Relations practice at Verifone.

Conference Planning – My running conference planning & tracking spreadsheet at Epoch.

Strategic Messaging – I crafted this for a startup I was an advisor for.

Chris Souther's avatar

By Chris Souther

Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did. When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing). Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content. And he blogs on the side. It keeps him sane.