Product Marketing

To view some of my Product Marketing process documents, click here.

At Verifone, I was the product marketer for the industry’s first suite of security solutions for payments. The platform was called “VeriShield Total Protect” and comprised several products, both SaaS and software-based.

At Epoch, I launched the company’s first physical product, a remote secure monitoring solution, comprising several partner solutions
and installed by us.

VeriShield Deliverables

Epoch Axis Deliverables

Launch Campaign
My global launch plan for Verifone Verishield Total Protect

Webpage
(Some of the design has changed since I built it. Image shown is the front page of the datasheet I wrote for it.

Overview
Video

Explainer
Video

Startup Messaging

Chris Souther's avatar

By Chris Souther

Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did. When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing). Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content. And he blogs on the side. It keeps him sane.