Know Your Customer – Marcom Today – Portfolio site of Chris Souther

Content Strategy Step One: Know Thyself

Chapter 1 of the No-Nonsense Guide to Creating a Content Strategy talks about the first step of planning, which is the begin an understanding of your organization; its culture, branding, and offerings.

Content Strategy Step Two: Know Your Customer

In this second chapter of the No-Nonsense Guide to Creating a Content Strategy we take a look at the importance of understanding your customers, how they feel about your business, and developing need to build personas.