In this ninth chapter of the No-Nonsense Guide to Creating a Content Strategy we examine how to measure your content marketing efforts using the most popular metrics.
Tag: Content Marketing
Content Strategy Step Eight: The Right Content in the Right Channel
In this eighth chapter of the No-Nonsense Guide to Creating a Content Marketing plan we dive into some of the primary channels for publishing your content.
Content Strategy Step Seven: Creating Content
In this seventh chapter in the No-Nonsense Guide to Creating a Content Strategy we briefly discuss the importance of building out your content and some of the considerations you will need to take into account.
Content Strategy Step Six: Content Mapping
In this fifth chapter of the No-Nonsense Guide to Creating a Content Strategy, we look at Content Mapping and how to bring together all of the research and work we’ve done up to this point, and start to build out our plan.
Content Strategy Step Five: Perform a Content Inventory
In this fifth chapter of the No-Nonsense Guide to Creating a Content Marketing Strategy, we discuss when you need to perform a content inventory and why it’s so important for future success.
Content Strategy Step Four: Search Engine Optimization
In this fourth chapter in the No-Nonsense Guide to Creating a Content Strategy, we discuss developing your SEO keyword list.
Content Strategy Step Two: Know Your Customer
In this second chapter of the No-Nonsense Guide to Creating a Content Strategy we take a look at the importance of understanding your customers, how they feel about your business, and developing need to build personas.
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