Content Mapping – Marcom Today – Portfolio site of Chris Souther

Content Strategy Step Six: Content Mapping

In this fifth chapter of the No-Nonsense Guide to Creating a Content Strategy, we look at Content Mapping and how to bring together all of the research and work we’ve done up to this point, and start to build out our plan.

Essential Content Strategy for B2B and B2C Providers

Chapter 1 – This No-Nonsense Guide to Creating Content offers a step-by-step plan to create a complete content plan for your organization. Rather than sending you to paid vendor sites with tools to do it for you, this Guide teaches you how to do build your own Content Strategy and why each step is important.