Build a Content Strategy – Marcom Today – Portfolio site of Chris Souther

Content Strategy Step Two: Know Your Customer

In this second chapter of the No-Nonsense Guide to Creating a Content Strategy we take a look at the importance of understanding your customers, how they feel about your business, and developing need to build personas.

Essential Content Strategy for B2B and B2C Providers

Chapter 1 – This No-Nonsense Guide to Creating Content offers a step-by-step plan to create a complete content plan for your organization. Rather than sending you to paid vendor sites with tools to do it for you, this Guide teaches you how to do build your own Content Strategy and why each step is important.