Chapter 1 of the No-Nonsense Guide to Creating a Content Strategy talks about the first step of planning, which is the begin an understanding of your organization; its culture, branding, and offerings.
Tag: B2c
Essential Content Strategy for B2B and B2C Providers
Chapter 1 – This No-Nonsense Guide to Creating Content offers a step-by-step plan to create a complete content plan for your organization. Rather than sending you to paid vendor sites with tools to do it for you, this Guide teaches you how to do build your own Content Strategy and why each step is important.
Marcom Today - Portfolio site of Chris Souther 