Marcom Strategy & Insights

Helpful information and templates for Marcoms practitioners.

Online resume personalizers, at best, do little more than keyword stuff. At their worst, they invent facts to fit your background to the job description. It doesn’t have to be that way. Learn how to create your own resume personalization engine using Generative AI.

Love the name or hate the name, the fact that traditional marketing and communications roles are merging into a single, unified skill set is undeniable. Learn about modern Marcom today and hear why it’s so very important for any organization moving forward.

Before there was “Demand Gen” there was “Campaign Management.” But what is it? Learn more.

Recognizing employees for their hard work doesn’t just make them look good; it makes you, as their manager, look good too. It shows empathy and that you value their efforts. But too often, unless HR establishes a recognition program, it doesn’t get done. Well, you can create one for your team with just a little bit of work and a very small budget. Learn how.