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Category: Uncategorized

Content Strategy Step Six: Content Mapping

In this fifth chapter of the No-Nonsense Guide to Creating a Content Strategy, we look at Content Mapping and how to bring together all of the research and work we’ve done up to this point, and start to build out our plan.

Published February 8, 2021
Categorized as Uncategorized Tagged Buyer Journey, Content Mapping, Content Marketing, Content Strategy, Customer Journey, Developing Personas, How To, Personas

Content Strategy Step Five: Perform a Content Inventory

In this fifth chapter of the No-Nonsense Guide to Creating a Content Marketing Strategy, we discuss when you need to perform a content inventory and why it’s so important for future success.

Published February 8, 2021
Categorized as Uncategorized Tagged Content Inventory, Content Inventory Spreadsheet template, Content Marketing, Google Analytics, How to Create a Content Inventory, importance of content inventory, Spreadsheet, Strategy

Content Strategy Step Four: Search Engine Optimization

In this fourth chapter in the No-Nonsense Guide to Creating a Content Strategy, we discuss developing your SEO keyword list.

Published February 8, 2021
Categorized as Uncategorized Tagged breadcrumbs, Content Marketing, content marketing strategy, ebook, How to create a content marketing strategy, optimizing content for SEO, Search engine optimization

Content Strategy Step Three: Determine Your Content Marketing Goals

In this third chapter of the No-Nonsense Guide to Creating a Content Strategy it’s time to develop your organizational goals around creating a content strategy. Come read the three main types of content you need to focus on.

Published February 8, 2021
Categorized as Uncategorized

Content Strategy Step Two: Know Your Customer

In this second chapter of the No-Nonsense Guide to Creating a Content Strategy we take a look at the importance of understanding your customers, how they feel about your business, and developing need to build personas.

Published February 8, 2021
Categorized as Uncategorized Tagged Build a Content Strategy, Content Marketing, Content Strategy, customer personas, developing customer personas, Know Your Customer

Email Invite for Webinar

Chris Souther B2B writing sample – Email Invite for a webinar.

Published January 29, 2021
Categorized as Uncategorized Tagged B2B Content, B2B writing, chris souther, Communications, Email, invite, Marcom, Marketing, sample, Services, webinar

Email Event Invite

Chris Souther B2B writing sample – email invitation for an industry vendor conference

Published January 29, 2021
Categorized as Uncategorized Tagged Chris Souther B2B writing, demand-gen, Email, invitation, writing sample

Low-Code Vendor Claims Another Victory with Citizen Developers at Major Insurance Company

Chris Souther B2B writing sample of a case study for application development.

Published January 29, 2021
Categorized as Uncategorized Tagged app dev, B2B writing sample, case study, chris souther, Content Marketing, demand-gen, low-code, sample email, writing services

Major Financial Services Company Solves Scalability Challenges with Low-Code Development

Chris Souther B2B writing sample of a Case Study for application development.

Published January 29, 2021
Categorized as Uncategorized Tagged B2B writing sample, case study, chris souther, Content Marketing, demand-gen, financial services, writing services

Embracing modern web design in Salesforce Experience Cloud.

Chris Souther B2B writing sample of a blog for application development.

Published January 29, 2021
Categorized as Uncategorized Tagged Application Development, B2B writing sample, Blog sample, chris souther, Content Marketing, demand-gen, modern web design, Salesforce Experience Cloud, writing services

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