Click on the image to view the policy. Social Media Policy Crisis Communications Plan
Category: Uncategorized
Social Media
I managed social media for both IBM and Verifone. Some screenshots from both shown below. IBM Security Social These statistics are from approximately 2010. At the time, this was considered a good following for B2B brands. Verifone Social Below are some trends on my Verifone Twitter account in March, 2012. A snapshot from SproutSocial. At… Continue reading Social Media
Cartes 2014 Recap
Address the Threat – Blog Post
My EMV Education – Blog Post
This is a blog written by Chris Souther. It was written very soon after Visa announced bringing EMV (aka, Chip and Pin) to the U.S.
Content Strategy Step One: Know Thyself
Chapter 1 of the No-Nonsense Guide to Creating a Content Strategy talks about the first step of planning, which is the begin an understanding of your organization; its culture, branding, and offerings.
Content Marketing – Wrapping Up
Table of Contents:IntroductionStep 1: Know ThyselfStep 2: Know Your CustomerStep 3: Determine Your Content Marketing GoalsStep 4: Search Engine OptimizationStep 5: Perform a Content InventoryStep 6: Content MappingStep 7: Creating ContentStep 8: The Right Content in the Right ChannelStep 9: Measuring Your Content Strategy’s SuccessSome Final Thoughts Content marketing isn’t a “one and done” endeavor;… Continue reading Content Marketing – Wrapping Up
Content Strategy Chapter Nine: Measuring Your Content Strategy’s Success
In this ninth chapter of the No-Nonsense Guide to Creating a Content Strategy we examine how to measure your content marketing efforts using the most popular metrics.
Content Strategy Step Eight: The Right Content in the Right Channel
In this eighth chapter of the No-Nonsense Guide to Creating a Content Marketing plan we dive into some of the primary channels for publishing your content.
Content Strategy Step Seven: Creating Content
In this seventh chapter in the No-Nonsense Guide to Creating a Content Strategy we briefly discuss the importance of building out your content and some of the considerations you will need to take into account.
Marcom Today - Portfolio site of Chris Souther 