In this fifth chapter of the No-Nonsense Guide to Creating a Content Strategy, we look at Content Mapping and how to bring together all of the research and work we’ve done up to this point, and start to build out our plan.
Author: Chris Souther
Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did.
When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing).
Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content.
And he blogs on the side. It keeps him sane.
Content Strategy Step Five: Perform a Content Inventory
In this fifth chapter of the No-Nonsense Guide to Creating a Content Marketing Strategy, we discuss when you need to perform a content inventory and why it’s so important for future success.
Content Strategy Step Four: Search Engine Optimization
In this fourth chapter in the No-Nonsense Guide to Creating a Content Strategy, we discuss developing your SEO keyword list.
Content Strategy Step Three: Determine Your Content Marketing Goals
In this third chapter of the No-Nonsense Guide to Creating a Content Strategy it’s time to develop your organizational goals around creating a content strategy. Come read the three main types of content you need to focus on.
Content Strategy Step Two: Know Your Customer
In this second chapter of the No-Nonsense Guide to Creating a Content Strategy we take a look at the importance of understanding your customers, how they feel about your business, and developing need to build personas.
Essential Content Strategy for B2B and B2C Providers
Chapter 1 – This No-Nonsense Guide to Creating Content offers a step-by-step plan to create a complete content plan for your organization. Rather than sending you to paid vendor sites with tools to do it for you, this Guide teaches you how to do build your own Content Strategy and why each step is important.
Email Invite for Webinar
Chris Souther B2B writing sample – Email Invite for a webinar.
Email Event Invite
Chris Souther B2B writing sample – email invitation for an industry vendor conference
Low-Code Vendor Claims Another Victory with Citizen Developers at Major Insurance Company
Chris Souther B2B writing sample of a case study for application development.
Major Financial Services Company Solves Scalability Challenges with Low-Code Development
Chris Souther B2B writing sample of a Case Study for application development.
Marcom Today - Portfolio site of Chris Souther 