Click on the image to view the policy. Social Media Policy Crisis Communications Plan
Author: Chris Souther
Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did.
When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing).
Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content.
And he blogs on the side. It keeps him sane.
Social Media
I managed social media for both IBM and Verifone. Some screenshots from both shown below. IBM Security Social These statistics are from approximately 2010. At the time, this was considered a good following for B2B brands. Verifone Social Below are some trends on my Verifone Twitter account in March, 2012. A snapshot from SproutSocial. At… Continue reading Social Media
Cartes 2014 Recap
Address the Threat – Blog Post
My EMV Education – Blog Post
This is a blog written by Chris Souther. It was written very soon after Visa announced bringing EMV (aka, Chip and Pin) to the U.S.
Content Strategy Step One: Know Thyself
Chapter 1 of the No-Nonsense Guide to Creating a Content Strategy talks about the first step of planning, which is the begin an understanding of your organization; its culture, branding, and offerings.
Content Marketing – Wrapping Up
Table of Contents:IntroductionStep 1: Know ThyselfStep 2: Know Your CustomerStep 3: Determine Your Content Marketing GoalsStep 4: Search Engine OptimizationStep 5: Perform a Content InventoryStep 6: Content MappingStep 7: Creating ContentStep 8: The Right Content in the Right ChannelStep 9: Measuring Your Content Strategy’s SuccessSome Final Thoughts Content marketing isn’t a “one and done” endeavor;… Continue reading Content Marketing – Wrapping Up
Content Strategy Chapter Nine: Measuring Your Content Strategy’s Success
In this ninth chapter of the No-Nonsense Guide to Creating a Content Strategy we examine how to measure your content marketing efforts using the most popular metrics.
Content Strategy Step Eight: The Right Content in the Right Channel
In this eighth chapter of the No-Nonsense Guide to Creating a Content Marketing plan we dive into some of the primary channels for publishing your content.
Content Strategy Step Seven: Creating Content
In this seventh chapter in the No-Nonsense Guide to Creating a Content Strategy we briefly discuss the importance of building out your content and some of the considerations you will need to take into account.
Marcom Today - Portfolio site of Chris Souther 