Author: Chris Souther

Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did.

When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing).

Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content.

And he blogs on the side. It keeps him sane.

Constructing (not just “creating”) Amazing Customer Experiences

Offering amazing online experiences aren’t just created; they’re constructed. Knowing how to construct them isn’t something to approach carelessly; it requires thought, planning, and the right tools. This article offers specific ways to construct amazing customer experiences and the considerations and skills your IT and Marketing teams need to secure.

Enhancing Business Agility through Low-Code Solutions

Is your organization ready to expand its IT capabilities without expanding the IT team? Maybe you’re ready to responsibly embrace Shadow IT or Citizen Developers and Low-Code.

Marcom Today – Financial Services Article, “Mortgage Hacks”

Marcom Today – Financial Services Article, “Mortgage Hacks – Three Ways to Save Money Over the Life of Your Loan.”

The Business Case for Edge Computing

Edge computing is all the rage, but is it really beneficial or even necessary for your business and offerings? Find out in this post.

The Best Kept Secret in the IT Services and Solutions Space

You’ve heard of “value added resellers” (VARs) but what are they? What benefits do they offer versus buying directly from a manufacturer, and how do they benefit public sector entities and buyers? Learn more in this article.

The Importance of Secure Remote Access

Secure Remote Access isn’t a nice-to-have; it’s a must-have for today’s remote workers. This article discusses some of the more common types of remote vulnerabilties companies face, and how the use of Zero Trust-based Remote Access tools and policies can help secure your systems from hackers.

Effective Recognition Programs for Remote Teams

Employee engagement and employment recognition solutions come in all flavors, from the very simple, to the very costly and complex. This article teaches you how to create your own employee recognition program that is easily administered and can cost as little or as much as your team can afford.

Intranet

This is a Sharepoint site I built for an IT reseller to the federal government. It’s designed to offer a one-stop-shop for Sales to find information about events, research reports, and more.

What Does a Campaign Manager Do?

What exactly IS a Campaign Manager? For that matter, what IS a campaign and why are these marketing experts the new unicorns of marketing? Find out in this article by Chris Souther.