Content Strategy Step Seven: Creating Content

Table of Contents:
Introduction
Step 1: Know Thyself
Step 2: Know Your Customer
Step 3: Determine Your Content Marketing Goals
Step 4: Search Engine Optimization
Step 5: Perform a Content Inventory
Step 6: Content Mapping
Step 7: Creating Content
Step 8: The Right Content in the Right Channel
Step 9: Measuring Your Content Strategy’s Success
Some Final Thoughts

Since there is no way to summarize how to create the dozens of different types of content you may need, suffice it to say that how quickly you can build out your content is completely dependent on your resources and internal support. 

Sourcing subject matter experts who can outline technical content and review whatever your writing resources create, takes time. Creating customer videos and case studies isn’t easy regardless of the industry. And no matter what most people think about their own skills in these areas, you still need professional writers and designers to take your content across the finish line. 

You will need to prioritize your content strategy, and that is completely dependent on your organizational goals and needs. Smaller, younger brands may want to focus on awareness level content initially, while later-stage brands may need to create very specific middle, or bottom of the funnel content for sales to use to close deals. 

However you prioritize your content rollout, it’s critical to involve all of the stakeholders. That will complicate things and almost certainly slow your plans, but ensuring every stakeholder has a voice in what content they need and when they need it will go a long way towards improving your internal KPIs.

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