Content Marketing – Wrapping Up

Table of Contents:
Introduction
Step 1: Know Thyself
Step 2: Know Your Customer
Step 3: Determine Your Content Marketing Goals
Step 4: Search Engine Optimization
Step 5: Perform a Content Inventory
Step 6: Content Mapping
Step 7: Creating Content
Step 8: The Right Content in the Right Channel
Step 9: Measuring Your Content Strategy’s Success
Some Final Thoughts

Content marketing isn’t a “one and done” endeavor; it lives and breathes and requires care and feeding. As you track your successes, and your shortfalls, you’ll gain a better understanding of your customers and how they interact with your brand. And that will help you refine your content strategy, focusing your efforts on the areas most important to the business at that particular time.

The most important thing you can do is remain committed and consistent. Follow your plan and adjust as necessary. Make sure you document and track all new content in your content inventory tracking system (or spreadsheet). This will help you keep track of everything you’ve published, making it easier to find reusable content and helping you to know what content to update when your business needs change.

You can do this. It’s a lot of work, but you have the skills and tools. But if you find you need a little help, you know how to reach me. 

Chris Souther's avatar

By Chris Souther

Chris joined the Air Force out of high school. After four years of supporting communications for the Department of Defense, the White House, and stations around the world, he left the military and moved to Atlanta. For the next six years, Chris continued working in the telecom field, eventually traveling around the country teaching companies like MCI, Nortel Networks, and Cabletron, how to do what he did. When the dot.com crash happened, upon recommendation from his wife, Chris re-enrolled in school and earned his B.S. in Communications (PR & Marketing). Since then, he was worked in network security, healthcare, banking and finance (and FinTech), general high tech (AI/ML, Cloud, IoT), and most recently, application development fields. Now, with more than 15 years of both Marketing and Communications under his belt, he helps organizations grow their business through the proper application of marketing, communications, and content. And he blogs on the side. It keeps him sane.